An example of an E-Commerce success and its causes

Dell is a well known computer companies in the world. In 1984, Dell was founded by Michael Dell. With $1000 in startup capital and an unprecedented idea--bypass the middleman and sell custom and built the PCs directly to customers, Michael Dell registers Dell Computer Corporation. Doing business as PC's limited, the company is the first in the industry to sell customer-built computer directly to customer.


Michael S. Dell

Chairman of the Board and Chief Executive Officer

Director since May 1984

Michael Dell, born in February 1965, is the chairman of the Board of Directors and chief executive officer of Dell. In 1992, Mr. Dell became the youngest CEO ever to earn a ranking on the Fortune 500. Mr. Dell is the author of Direct From Dell: Strategies That Revolutionized an Industry, his story of the rise of the company and the strategies he has refined that apply to all businesses.

Dell can be so success this is due to

1. Direct Relationship-- Dell believe in being direct in all they do. They are committed to behaving ethically, responding to customer needs in a timely and reasonable manner, fostering open communications and building effective relationships with customers, partners, suppliers and each other; and operating without inefficient hierarchy and bureaucracy.
2. Customers-- Dell believe in creating loyal customers by providing a superior experience at a great value. With a simple concept which is selling computer system directly to customers, Dell could best understand customer's need & efficiently provides the most effective computing solutions to meet those needs.
3. The Dell Team-- Dell continued success lies in the teamwork and they committed to being a meritocracy, and to developing, retaining and attracting the best people to their worldwide marketplace.

With a excellent operational, superior customers experience, and the good relationship with all parties, Dell gains the competitive advantages over the other companies in the same industry and make the Dell become so success until today..