The benefits of corporate blogging are:
1.Build rapport with customers- which is give customers a channel to interact and get to know your brand and organisation in a format that they’re familiar and comfortable with.
2.Free feedback and suggestions from key constituents-gives you insights to what people are saying about your products, your brand, your competitors, your marketing from the comfort of your office chair.
3.Increased website traffic from higher search engine rankings-Search engines favour websites with fresh content and ranks your blog higher in search results, which in turn results in a greater number of referrals from search engines to your website and blog.
There are some example of corporate blogging:
1.Jonathan's blog-The blog of Jonathan Schwartz, CEO of Sun Microsystems. Although John is the CEO of a USD$15 billion company, he blogs just like a regular guy.
2.The official google blog.
3.Blue flavor blog.Blue Flavor is another successful small business that effectively employs a thought leadership strategy in their blog.
http://blueflavor.com/blog/
4.Kit Chan studio blog-A good example of a corporate blog from a Malaysian company.
http://www.kidchanstudio.com/blog/?page_id=102
5.Exabytes Blog-Another Malaysian blog, the Exabytes Blog does a good job of humanising a ‘virtual’ company and notifying readers of special offers.
http://blog.exabytes.com.my/
Besides that corporate also have their disadvantages such as:
1.The workers maybe warned or fired because of wrote something in the blog.
2.Blogs make many organization look like disorganization,with multiple tones and opinions.
3.There will be a risk that ill-judged comment could be seized upon the media or disgruntled investors.
1 comment:
Quite a good introduce about "corporate blogging" with a lot of example, let me more easy to understand about corporate blogging. It feel good because can view the blog and listen to the music at the same time.
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